#084 – Kosdown Printing
Thinking in Ink...digital ink.
Published on February 24, 2020
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The people at Kosdown Printing are the best at thinking in ink and turning your ideas to printed masterpieces. Here’s how to translate that into digital marketing gold.
As the premiere ‘print-on-anything, any-time’ printers in Victoria, Kosdown Printing has been the go-to of many Melbourne-based graphic designers and creatives for the longest time. Famously known for their customer service and on-time delivery of even the most complex print and installation jobs.
Long story short. EVERYBODY who’s in the business of needing printing done (whatever the size) KNOWS who KOSDOWN is.
How do you turn that Kosdown Printing magic into digital marketing gold?
Listen out for Henrietta as she announces the arrival of those classic gold-nuggets from Chris.
Currently, all that good stuff that Kosdown do is locked away in the minds and imaginations of those who are already in the know…the trick is to show-don’t-tell.
Thinking in Ink
Sometimes, when you’re in a commodity space with a lot of commodity ‘run-of-the-mill’ players, the best thing you can do is to take the high-road. If you’re already the market leader in terms of innovation, then you should demonstrate that.
The merits are two-fold. It allows your audience to identify with your industry-leading position and choose to engage with you on that basis (think of it as ‘celebrity’ status).
And the other is for you to justify your prices. This is especially useful when qualifying your customers. Those who won’t pay the prices you command aren’t really ever going to be your customers anyway. The sooner you find out – the better.
Here’s the Kosdown website if you’re looking for great print partners.
Also here’s an episode on making content. And another on how to ‘Show. Don’t tell.‘
