Episodes

#008 – Platform Specific Content
You used to COPE but now have to CORE

At the CORE of it –  Create Once Repurpose Everywhere will ensure that you get maximum traction for your content across all channels and platforms. Every one of those

0:43:34; 7th May 2018. Listen now

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#007 – Another Online Pet Shop
How to beat the big box movers

Sit. Stay. Don’t roll over. Giant online retailers might be good for some segments of the market, but what do you do if you’re a smaller start-up with a passion fo

0:26:15; 30th Apr 2018. Listen now

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#006 – The Mobile Web AKA The Web
Here in your neighbourhood

The web is constantly being woven and re-woven. The very users who want more services, more content, on-demand entertainment and openly searchable knowledge are driving change

00:29:26; 23rd Apr 2018. Listen now

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#005 – Saint James Hair Studio
Their customers are their stars

As a local business reliant on the loyalty and custom of a fixed catchment area, brand loyalty is critical to growth. Doing this successfully requires a strong, brand and hav

00:22:54; 16th Apr 2018. Listen now

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#004 – Marketing Budgets
Where's your social spend?

Marketing budgets aren’t complete unless they’re backed by a coherent social media strategy. Which needs to include a content creation plan and a deliberate PPC ad

00:43:57; 9th Apr 2018. Listen now

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#003 – Inauro Wealth Management
Personas & Referrals

Understanding your personas is the first step to identifying low hanging fruit and how to get referrals – the gold standard of new clients. Inauro Wealth Management is a

00:37:52; 2nd Apr 2018. Listen now

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