#074 – Building an e-Commerce website?
Reducing friction is the key to increasing sales

Published on October 28, 2019

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There are e-Commerce sites and there are e-Commerce sites. Some are good and some are terrible. If you’re building an e-Commerce website, you need to be very clear about your objectives and also make sure the User Experience is spot on. Don’t overestimate your customers desire to access your offering. Too much friction and they’re out of there like a shot.

The major takeaway here is to successfully map your customer’s User Journey. Make sure you take the time to test this, preferably with actual users and focus groups. Reduce friction and increase ease of use.

If you’re selling internationally there are a few things to take into account. Currency conversion is one. Shipping costs and handling is another.

Selling online will also show up any weaknesses in your inventory management. From unique identifiers, such as SKU’s (Stock Keeping Units), barcoding and even warehousing.

Listen on for other things to look out for when you’re trying to sell online, be it physical products or online downloads.

So, if you’re building an e-commerce website, here’re other episodes that cover other aspects on web builds.

Episode #066 – Top WooCommerce Plugins
Episode #024 – Good Web Development – Buyer Beware

Here’s an AUSPOST Business page about shipping.

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