#006 – The Mobile Web AKA The Web
Here in your neighbourhood
Published on April 23, 2018
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The web is constantly being woven and re-woven. The very users who want more services, more content, on-demand entertainment and openly searchable knowledge are driving change. Mobility is de facto. What used to be called the mobile web is now just the web. Everything needs to be for mobile. Everything.
We all access the web on a daily basis – from email, social media, research, shopping, navigation, entertainment, cashless payment to even good old voice communications (VOIP). Unless you are totally off-the-grid, you can’t really escape it – even if you still insist on faxing and paying with cheques.
Smartphones and tablets aren’t going away
Emergent technologies that will boggle the mind are already in play. “…the times, they are a changing”. The biggest game-changer in the last decade and a half was the smartphone. Advances in mobile browser technology and the rise of the mobile app has pretty much ensured that your smartphone (and tablet) will the delivery technology of choice when it comes to reaching your end user – 24 hours a day, 7 days a week.
The mobile web experience is always on
Social media is always on. SMS is always on. People use search engines ALL hours of the day. In this on-demand environment, mobile platforms beat desktops every single time. Especially with location services, there is no way that the desktop can compete with a mobile web experience. When it is literally in peoples’ hands.
So, if you’ve not put much thought into how your customers (potential or otherwise) are viewing you on a mobile device, you’d better hope that your competition hasn’t either. Think how Uber has managed to disrupt incumbent taxi services the world over.
BONUS
Check out where Chris goes off on his soapbox and where he also tries to buy a motorcycle jacket without using a keyboard or even leaving the studio.
This is the digital transformation that your entire customer and audience base are undergoing – if you’ve not had a digital transformation yourself, you might be in for a nasty shock- like these guys.
And yes. That is Comic Sans.
New York City photo By Paulo Barcellos Jr. (https://www.flickr.com/photos/paulobar/230134559/) [CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
