#005 – Saint James Hair Studio
Their customers are their stars
Published on April 16, 2018
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As a local business reliant on the loyalty and custom of a fixed catchment area, brand loyalty is critical to growth. Doing this successfully requires a strong, brand and having great online content can accelerate that process. Growing revenue usually requires opening branches. A robust brand is a cornerstone to future success.
“Love some of the suggestions [you have] provided and I can definitely act on it immediately to get a wider target audience. Easy and very informative. Always good to get constructive feedback from an independent 3rd party. Well done.” James Yong, Saint James Hair Studio
Saint James has done really well with capturing a good proportion of foot traffic and turning them into repeat patrons. A busy hair salon in South Melbourne, Victoria – Saint James has been doing the basics right. They’ve won an Australian Hair Council Select Gold Salon award and they have Sassoon Academy (UK) trained stylists.
Brand Loyalty
No one is surprised how loyal people are to their hairstylists. It is a highly-intimate relationship that borders on having a confidant. Like bartenders, there is a certain social behaviour of telling your stylist things that you might not share with your dearest and nearest.
This loyalty should go both ways. And Saint James does this really well. Their Instagram page is loaded with authentic pics of the customers looking happy and confident with their new look or gorgeous locks. Their clients are the stars.
Another good way of generating more relevant social content is to get customers to upload pics of themselves and to tag your business.
