#059 – Building a following
Dwell Building Services

Published on May 6, 2019

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Building a brand is the first step to building a following. Dwell Building Services is building a following offering Custom Home Constructions, Building Inspections and Renovations & Extensions. 

Dodd the Builder. Can he fix it? Well, technically it’s the Dodds. Jason and Cassandra. Dwell is a family owned business that has the potential to have a great following. They have all the parts and personality that Australian audiences really go for. All they need to do is to focus on building their brand as they build their following.

They are so close to making some great content on YouTube. Chris drops some really good pointers for video and even suggests creating home-reno critique content that is all the rage at the moment. Listen on as he drops some other cool tips.

The main takeaway for Mark was that they should perhaps spin off the two businesses. The Building and Construction side and the Building Inspection side. This would allow both businesses to breathe and grow on their own terms. This is also critical in being able to focus each business in terms of messaging and USPs (Unique Selling Points).

If you’re in and around Kingscliff (Postcode 2487) in New South Wales and are looking to build a new home, renovate your current one or are looking to buy one – head down to their website here.

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