#081 – Carers Couch
Caring about how to engage stakeholders
Published on January 6, 2020
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The Carers Couch is more than just an app. It is a portal to a whole raft of services and support for people who are caring for loved ones, especially those who are terminally ill.
To be frank, this is a role that we suspect nobody wants. Imagine having to help ease a loved one to the end of life. Then imagine realising that there is no one else that can or will take up the mantle. Finally, imagine doing this not just out of obligation but out of love.
Then imagine the exhaustion and realisation that you’re at the end of your resources. That you are now the one that is tired and in need of respite.
One of the first rules in this sort of situation is that you must look after yourself first. Only then do you extend the very best care to the one that needs it the most. Like the safety briefings on airplanes, where you are asked to put on your own mask first before helping someone else put theirs on.
Carers Couch is totally worthwhile and very needed
As a start-up, Carers Couch is doing great work. And as a startup, they’re facing exactly the same challenges that most startups face from a comms perspective. And that is one of finding their voice.
Start-ups are always pivoting – not only their business, funding and revenue models but also their comms. And it is not helped by the fact that start-ups have multiple audiences. From users to investors to suppliers.
So the best thing one can do is to take the time to do an audience map (AKA persona work) and to tailor the content in EACH channel to the right audience. And then monitor the response to fine-tune your message and offering. Constantly, until your voice and message are more mature and stable.
Listen to another episode that talks about brand voice. In Frank’s voice, actually.
And here are a couple of links to the Rode mics that Chris and Mark were talking about in this episode. They are perfect for totally giving your phone made content that professional touch.
